A well-crafted landing page can be the difference between a bounce and a conversion. The right words, placed strategically, can captivate visitors, guide them to take action, and ultimately drive results. We’ve scoured the internet to find some of the most compelling landing page copywriting examples that excel in clarity, persuasion, and conversion. Here are ten of the best:
Headline: "Bring Your Business Online" Shopify keeps it simple and action-oriented. The subheading, "Create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day," clarifies the value proposition. The CTA, "Start Free Trial," is frictionless and compelling.
Headline: "Earn money as an Airbnb host" This landing page is brilliant because it directly appeals to a key motivator: financial gain. The copy is clear and concise, while the interactive earnings calculator provides immediate value to potential hosts.
Headline: "Great teamwork starts with a digital HQ" Slack’s landing page speaks to its core audience—businesses looking for better communication. The subtext reinforces the idea of improved collaboration, and the CTA "Try for Free" makes getting started easy.
Headline: "Tame your work, organize your life" Evernote’s copy is simple but effective. It clearly conveys the benefit of using the tool while maintaining a friendly and welcoming tone.
Headline: "Unlimited movies, TV shows, and more" Netflix excels at reducing friction with its reassuring subheadline: "Watch anywhere. Cancel anytime." The "Join Now" CTA is straightforward and inviting.
Headline: "The All-In-One Toolkit for Working Remotely" Basecamp makes it crystal clear who it’s for: remote teams. The copy emphasizes ease of use and all-in-one functionality, reducing hesitation among potential users.
Headline: "Great writing, simplified" Grammarly’s landing page copy appeals to writers and professionals who want to improve their writing with minimal effort. The CTA "Get Grammarly - It’s Free" removes barriers to entry.
Headline: "Trello helps teams move work forward" Trello’s copy focuses on what users can accomplish, making it aspirational and outcome-driven. The "Sign Up - It’s Free" CTA further reduces resistance.
Headline: "Audience building for creators" ConvertKit targets a specific niche: content creators. The copy highlights the core benefit of growing an engaged audience, and the CTA "Start for Free" provides an easy entry point.
Headline: "Learn a language for free. Forever." Duolingo’s messaging is incredibly powerful because it eliminates concerns about cost while emphasizing a lifelong benefit.
These examples showcase a few fundamental principles of high-converting landing page copy:
If you’re designing or optimizing a landing page, take inspiration from these stellar examples. Focus on clarity, user intent, and strong CTAs to create compelling copy that converts.Our expert and award-winning website development team at Fable Heart Media is always a phone call or click away for additional help and support. Book your complimentary consultation today to experience the positive difference a local Jacksonville-based digital marketing agency can make.