Content marketing can be one of the most cost-effective ways to grow a small business, especially when done the “right” way. What exactly do we mean by that? Between brainstorming ideas, creating content, publishing across channels, and tracking performance, the process can feel overwhelming, but we promise there is good news. With the right tools, you can streamline your strategy, save time, and boost your impact.
Next, we’ll share six essential content marketing tools every small business owner should consider:
Whether it’s social media posts, blog graphics, email headers, or infographics, visual content grabs attention and increases engagement. Canva offers a simple drag-and-drop interface with thousands of customizable templates. Top features include:
Best for: Entrepreneurs who want professional-looking visuals without hiring a designer.
Typos and grammar mistakes can undermine your credibility. Grammarly helps ensure your content reads clearly, correctly, and confidently—whether it’s a blog post, email, or social media caption. Here
Best for: Anyone writing content regularly who wants a second set of eyes.
Content marketing involves juggling multiple pieces at once—from idea generation to publishing. Trello lets you visually organize projects, assign tasks, and track progress using boards, lists, and cards.
Best for: Teams or solo marketers looking for a simple, visual project manager.
Not sure what to write about? BuzzSumo helps you uncover trending topics, high-performing content, and what your competitors are doing right. It’s a powerful tool for building a data-backed strategy, including the following note-worthy features:
Best for: Strategic thinkers who want to create content that drives real results.
Email is still one of the highest ROI channels in content marketing. Mailchimp allows you to create email campaigns, segment audiences, and track performance—all with user-friendly automation. Additionally, Mailchimp offers:
Best for: Small businesses looking to grow and nurture their email list.
Great content doesn’t matter if it’s not achieving your business goals. Google Analytics shows you where your traffic comes from, how users interact with your content, and where they drop off—so you can continually optimize.
Best for: Business owners who want to measure ROI and make data-driven decisions.
Content marketing doesn’t have to be complicated—or expensive. With tools like Canva for design, Grammarly for writing, and Google Analytics for insights, even the smallest business can build a content strategy that drives awareness, engagement, and growth.
Start small, be consistent, and let these tools couple with a strategic digital marketing partner like Fable Heart Media do the heavy lifting. Wondering how we could help? We’ve got some receipts to show you, and they led to some powerful results for small-to-medium sized businesses just like yours.
Book your complimentary consultation to get started with our award-winning team as soon as this week, and visit our blog page for more can’t miss content marketing tips.