Managing Google Ads campaigns efficiently is key to scaling your advertising efforts, testing strategies, and improving performance. Whether you're a digital marketing novice or a seasoned pro, you may wonder: Can you duplicate Google Ad campaigns? The short answer is yes — and doing so can save you tons of time.
In this guide, we’ll walk you through the benefits of duplicating campaigns, how to do it step-by-step, and a few expert tips for making the most of your duplicated campaigns.
Why Duplicate Google Ads Campaigns?
Duplicating campaigns in Google Ads isn’t just a convenience, it’s a strategic move. Here’s why marketers often use this tactic:
1. Save Time on Setup
If you’re creating similar campaigns for different locations, audiences, or devices, duplication can be a huge time-saver.
2. A/B Testing Made Easy
Want to test different bidding strategies, ad creatives, or keyword sets? Duplicating a campaign allows for controlled testing while keeping the original intact.
3. Streamline Scaling
Running a successful campaign and want to expand it? Duplication makes scaling across regions or demographics fast and consistent.
4. Campaign Versioning
Keep older versions intact while iterating on new ideas, without the risk of disrupting live ads.
How to Duplicate a Google Ads Campaign: Step-by-Step
Here’s how to duplicate a campaign using Google Ads Editor and directly within the Google Ads web interface.
Method 1️⃣: Using Google Ads Editor (Recommended for Bulk Actions)
Step 1: Download Google Ads Editor
Step 2: Open the app and download your account.
Step 3: Find the campaign you want to duplicate from the sidebar.
Step 4: Right-click the campaign and select Copy.
Step 5: Right-click again and choose Paste.
Step 6: Rename the duplicated campaign and make necessary edits (like changing targeting, budget, or ad copy).
Step 7: Click Post to upload the changes back to your Google Ads account.
📝 Pro Tip: You can also duplicate ad groups, ads, and keywords in bulk using this method.
Method 2️⃣: Within Google Ads (Manual Method)
While not as streamlined as using Ads Editor, you can manually replicate campaigns in the Google Ads interface.
Step 1: Go to your Google Ads dashboard.
Step 2: Select the campaign you want to copy.
Step 3: Manually recreate a new campaign with the same settings (this means duplicating targeting, bidding, ads, etc.).
✅ Best for one-off campaigns or when you need to make custom adjustments anyway.
Things to Keep in Mind When Duplicating Campaigns
Duplicating campaigns is powerful, but be aware of the following:
- Don’t forget to customize the name of your duplicated campaign to avoid confusion.
- Always check for tracking conflicts (UTM parameters or conversion actions may need updating).
- Avoid policy violations – duplicating disapproved ads or violating ad policies still applies.
- Ensure you’re not doubling your spend unintentionally across similar campaigns.
Use Cases for Campaign Duplication
Here are some scenarios where duplicating a Google Ad campaign makes perfect sense:
- Franchise locations needing localized campaigns.
- Multi-language ads with the same structure.
- Testing seasonality or promotions with slight tweaks.
- Launching new products under the same campaign framework.
Achieve Google Ad Campaign Success with Fable Heart Media
Duplicating Google Ads campaigns is not just possible, it’s a best practice when done thoughtfully. It can dramatically reduce setup time, support testing strategies, and help you scale your digital advertising efforts efficiently.
At Fable Heart Media, we don’t believe in wasting client’s time and money by starting from scratch when there’s no need–we help small-to-medium sized businesses identify areas of opportunity to duplicate, tweak, and optimize their campaigns, achieving maximum ROI and long-term success.
Ready to take your Google Ads campaigns to the next level? Let’s connect. Our award-winning team of PPC specialists are here anytime to help you make smarter, faster moves in digital advertising.
