A Crazy Story of Fate

Jun 12, 2020

The story that follows is one that I’ve wanted to write about for a while now. You can think of it as an origin story for Fable Heart Media. Nick and I have been best friends for a long time, but the coincidences and events that lead up to us becoming friends and ultimately starting Fable Heart Media can only be chalked up to fate.

It's All Connected...

To understand how strange our friendship is, we first have to set our theoretical Deloreans to June 12, 1988. That’s the date that Nick and I were born. Now buckle in, that’s only the start of our strange similarities. We were also both born in Jacksonville, Florida, to mothers who would one day work for the same company in similar roles down the hall from one another. Nick and I also went to the same high school. We knew of each other but had never talked. Funny enough, we likely crossed paths daily. Nick spent a lot of time in his dad’s class, which was right down the hall from my engineering and woodshop class. It wasn’t until college that we met. We both chose to attend the University of North Florida with Marketing as our major. However, Nick and I didn’t meet in a business class. We both decided to take a biology class on the same day, at the same time, with the same professor, in the first semester of our sophomore year. 

It was in that semester and those that followed where we learned to work together and depend on each other. There was no Step Brothers moment. Nick and I didn’t look at each other and say, “did we just become best friends.” Our bond was cemented through leading group projects, study sessions at the UNF library, and other challenges. Though it was a bit of a pie in the sky thought at the time, I use to joke with Nick that if we ever started a marketing company, he could be the President, and I’d be the CMO. We were idealistic college kids at the time, but even then, we realized something special about the way we worked together.

This is the True Story of Two Friends, a Fumbled Appendix, and the Morphine-Filled Marketing Conversation That Led to Fable Heart Media

After college, Nick and I took different paths into the business world. I started working for a small recruiting firm and he took a position at a huge transportation company. Though we no longer worked together, we stayed friends in the years following college. However, we didn’t talk or hang out as much as we did while in school. 

That would all change on Superbowl Sunday 2019. That’s the day that my appendix decided to quit on me.

After spending what felt like an eternity in the ER, the hospital placed me in a room and scheduled my surgery for the next afternoon. Nick stopped by after my surgery to visit and bring my wife dinner. During this visit, while pumped full of morphine, I brought up to Nick the idea of starting a marketing agency. I don’t remember the conversation, but we talked in great detail. Unbeknownst to me at the time, Nick was already in the process of starting Fable Heart Media and had just signed his first client. After our talk at the hospital and subsequent discussions (without morphine), Nick and I chose to join forces and run Fable Heart Media as a team.

Like a Peanut Butter and Pickle Sandwich

Nick and I realized in college that we balance each other out really well. You could say we go together like a peanut butter and pickle sandwich (Nick’s favorite sandwich). Nick’s more creative than I am. He definitely has an eye for design. However, I’m more technical and detail-oriented than Nick. When it comes to marketing for Fable Heart Media clients, our mixture is hard to beat. One of our sayings is “Right-minded creativity with left-brained ingenuity,” and I think that’s a pretty accurate description of what you get when you work with us. We aren’t just “artsy-fartsy” graphic designers, and we aren’t just overly technical developers. I’d say we are a great mix of both, and our process, creativity, and attention to detail set us apart from the rest. 

A Picture of Mike and Nick for use in the Fable Heart Media Fate Article
Fate, Future, and Gratitude

I’m a firm believer that everything happens for a reason, and that good always comes out of bad situations. I’m not exactly sure why Nick and I were brought together as friends and why I subconsciously chose to bring up starting a marketing agency with him that night in the hospital. Maybe it happened so we could build Fable Heart Media together, or there’s still something greater waiting in the wings. I’m not sure. Either way, I do know that I’m grateful for the opportunity to run a marketing agency with my best friend and for our clients and coworkers that trust us to do so. 

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We are Fable Heart Media, a digital marketing agency in Jacksonville, FL, that focuses on driving measurable growth and obtaining results for our clients. Whether you own a small company or lead a marketing team, our team can help you achieve your business goals. We love creating stunning websites and writing awesome blogs, but for us, nothing tops the feeling of watching our clients grow online due to our marketing partnership.