Google Ads Pro Tip: How To Remove Store Locations

Running Google Ads is one of the smartest ways to get your business noticed online — but only if your information is accurate. If your ads are pointing people to old store addresses or locations that have closed, you could be paying for clicks that go nowhere.

That’s why it’s so important to regularly review and update your store locations in Google Ads. Whether you’ve recently moved, closed a branch, or shifted focus to online sales, here’s how to clean up your listings quickly — and make sure every dollar in your ad budget is working hard for you.

Why You Should Remove Outdated Store Locations

When your business changes, your ads need to keep up. If they don’t, you might run into:

• Confused customers showing up at the wrong location.
• Wasted ad spend on regions you no longer serve.
• Inaccurate performance reports that make it hard to see what’s actually working.

In short, leaving old locations active can lead to frustration — for both you and your potential customers. Thankfully, Google Ads gives you control over where your business appears.

How to Remove Store Locations in Google Ads

Depending on how your account is set up, there are two main ways to remove store locations. Don’t worry — it’s easier than you think.

1. If Your Account Is Linked to Google Business Profile (GBP)

If your Google Ads pulls locations directly from your Google Business Profile, follow these steps:

1. Sign in to Google Ads and click the Tools & Settings icon (the wrench in the top right).
2. Under Setup, select Linked accounts.
3. Find Google Business Profile and click Details.
4. Next to the business you want to remove, click Unlink.
5. Confirm your choice — and you’re done!

Once unlinked, those store locations will no longer show up in your ads.

2. If You Use Affiliate Location Extensions

This method applies if your products are sold through partner stores like Home Depot, Walmart, or Target.

To remove these:

1. In Google Ads, go to your campaign or ad group.
2. Click Ads & assets → Assets.
3. Under Location, click the pencil icon to edit.
4. Uncheck the retail locations you no longer want to display.
5. Save your changes.

You can also double-check your ads using Google’s Ad Preview and Diagnosis Tool to make sure everything looks right.

Pro Tip: Review Regularly

Even if your business hasn’t changed lately, it’s still smart to review your locations every few months. A clean, accurate Google Ads setup means:

• You’ll reach customers in the right areas.
• You’ll get better data on what’s working.
• And you’ll spend smarter, not harder.

It’s one of those small maintenance tasks that can make a big difference over time.

Let’s Grow Your Business — Together

Managing Google Ads can feel like a full-time job, especially when you’re also running your business. That’s where we come in.

At Fable Heart Media, we help small business owners like you attract more customers with smart, data-driven digital marketing. From Google Ads and SEO to content strategy and social media, our experts know how to turn clicks into real results.

✨ Sign up for a free consultation to find out how we can help your business grow online.

And if you love practical marketing advice like this, be sure to check out our blog page. We’re always sharing new tips, tools, and strategies to help small businesses thrive.

Removing old store locations might seem like a small detail, but it’s one of those behind-the-scenes steps that keeps your marketing running smoothly. With clean data and accurate listings, your ads will perform better (and your customers will thank you for it)!

Need a hand? We’re always just one click away.