First, Why Music Matters in Meta Ads
Music isn’t just background noise, it’s an emotional driver that can make your Meta (Facebook and Instagram) Ads more engaging, memorable, and effective. A well-chosen track can instantly set the tone of your ad, helping you capture attention and connect with your target audience on a deeper level.
Adding music to your ads in Meta Ads Manager is simpler than many business owners think. Here’s a step-by-step guide to help you do it seamlessly.
Before jumping into Ads Manager, ensure your video content is ready. If you already have music included in your video file, you can upload it directly. If not, you’ll have the option to add music later within Meta’s built-in tools or by editing your video before upload.
Head into Meta Ads Manager and start creating a new campaign. Choose the objective that fits your goals—whether it’s brand awareness, traffic, conversions, or engagement. The type of ad objective you select will influence how your video is displayed.
When setting up your ad creative, upload the video file you want to use. This is where you’ll decide if the video already contains audio or if you’d like to enhance it with music.
Meta offers a Sound Collection—a free library of licensed music and sound effects you can use in your ads without worrying about copyright issues.
Once you’ve chosen your music, review the final version of your ad. Double-check that the visuals and audio align with your brand message. Then, publish your campaign and let Meta’s algorithm get to work.
Match the mood: Upbeat tracks work well for product launches, while softer instrumentals may be better for heartfelt brand storytelling.
Keep your audience in mind: Choose music that resonates with your target demographic.
Stay on-brand: Ensure the music style fits your brand personality.
Adding music is just one piece of creating scroll-stopping ads. At Fable Heart Media, we specialize in helping small businesses supercharge their Meta Facebook ads with creativity, strategy, and data-driven execution.
Our team doesn’t just place ads, we craft campaigns that tell your story, reach your ideal customers, and maximize your ROI. Whether it’s choosing the right visuals, selecting impactful music, or fine-tuning your ad targeting, we know how to make your campaigns perform.
For businesses ready to stand out in a crowded digital landscape, our experienced team is the digital marketing agency to trust.
Music can transform a simple ad into a powerful story. By using Meta Ads Manager’s built-in tools or working with an agency like Fable Heart Media, you can ensure your ads aren’t just seen—they’re remembered. And acted on. Book your free consultation and stop by our blog page to learn more about getting started with Meta Ads.