How To Get More Google Reviews: 6 Pro Strategies

Posted by Kelsi McKee

Kelsi is a marketing strategist for Fable Heart Media. She enjoys helping businesses and decision makers identify opportunities that exist within industry/consumer trends and how they can capitalize on those opportunities.

There’s no doubt about it, Google reviews can be a game-changer for your business. Positive reviews not only enhance your online reputation but also improve your local SEO rankings, making it easier for potential customers to find you. However, getting those reviews doesn’t happen automatically—it requires a proactive strategy.

Here, our award-winning marketing team is sharing six pro strategies to help you get more Google reviews and build your brand’s credibility.

Just Ask—But Do It the Right Way

Sometimes, the simplest strategy is the most effective. If your customers are happy with your products or services, they’ll likely be willing to leave a review if you ask them. The key is to make the process as easy as possible.

How to Ask Effectively:

In-Person Requests: After a successful interaction, ask your customer directly if they’d be willing to leave a review. For example:
“We’re so glad you enjoyed your experience! If you have a moment, we’d love it if you could share your feedback on Google.”
Email Follow-Ups: Send a friendly email thanking the customer for their business and include a direct link to your Google review page.

Pro Tip: Use a QR code in-store or on receipts that directs customers to your Google review page.

Make It Easy With Direct Links

People are more likely to leave a review if the process is simple and straightforward. Eliminate the need for customers to search for your business on Google by providing them with a direct link to your review page.

How to Create a Review Link:

Go to your Google Business Profile.
Click on "Get More Reviews" to generate a direct link.
Share this link in emails, text messages, or on your website.

Pro Tip: Add the link to your email signature or social media bio for easy access.

Incentivize Feedback—Legally

While offering incentives for reviews is against Google’s policies, you can encourage feedback in creative ways that comply with the rules.

What You Can Do:

Host a Giveaway: Ask customers to provide feedback (not necessarily a review) and enter them into a prize draw.
Showcase Reviews: Feature your favorite Google reviews on your website or social media. Publicly acknowledging reviews encourages others to share their own experiences.

Pro Tip: Never ask for a “positive” review—just an honest one. Authenticity builds trust.

Use Automated Review Requests

Automation tools can make requesting reviews a seamless part of your customer journey. Whether you’re running an e-commerce store or a service-based business, there are tools to help you gather reviews at scale.

Top Tools to Use:

BirdEye: Sends automated review requests via email or SMS.
Podium: Integrates with your CRM to request reviews after a transaction.
Google’s Own Tools: Use the built-in features of Google Business Profile to streamline review collection.

Pro Tip: Time your requests carefully—send them shortly after the customer’s experience while it’s still fresh in their mind.

Respond to Existing Reviews

Your response to Google reviews—whether positive or negative—matters. Engaging with reviewers shows that you value their feedback and encourages others to leave their own reviews.

How to Respond Like a Pro:

For Positive Reviews: Thank the reviewer and personalize your response. For example:
“Thanks, Sarah! We’re so glad you enjoyed your visit. We hope to see you again soon!”
For Negative Reviews: Respond professionally and offer to resolve the issue offline. Example:
“We’re sorry to hear about your experience. Please contact us at [email] or [phone number] so we can make things right.”

Pro Tip: A quick response time shows you’re attentive and committed to customer satisfaction.

Promote Reviews Across Multiple Channels

Don’t just rely on face-to-face interactions or emails. Use your existing marketing channels to promote your Google reviews and encourage customers to leave their feedback.

Ideas to Promote Google Reviews:

Social Media: Post reminders on platforms like Instagram and Facebook. For example:
“Your feedback helps us grow! Click the link in our bio to leave a review.”
Website Pop-Ups: Add a pop-up or banner on your website encouraging visitors to leave a review.
Printed Materials: Include a request for reviews on business cards, flyers, or receipts.

Pro Tip: Highlight your favorite reviews on social media to show customers that their voices matter.

Bonus Tips for Success

Ensure a Great Customer Experience: The best way to get positive reviews is to consistently deliver excellent service.
Keep It Ethical: Never fake or buy reviews—it’s not worth the risk of damaging your credibility.
Monitor Your Reviews: Regularly check your Google Business Profile to stay on top of new reviews and respond promptly.

Why Google Reviews Matter

Google reviews are a powerful tool for businesses. They:

Improve your local SEO rankings.
Build trust with potential customers.
Provide valuable feedback to improve your services.

By following these six strategies, you can grow your Google reviews authentically and boost your business’s reputation and visibility.

Are YOU ready to elevate your business with more Google reviews? At Fable Heart Media, we are in the business of helping yours stand out on the search engine results page. Reviews are an important part of gaining trust with your key customers - and it’s simply one of the many ways our experienced team can help you build a strong online presence. It’s time to soar ahead of the competition - book your complimentary consultation with our Founder and Creative Director today!