This generation grew up with the internet, cellphones, and televisions. The rise of quick communication and social media has caused Gen Z to be hyper-focused on staying up to date with the latest trends and innovations. They want information fast and on all of their devices. It's easy to assume that their access to technology would make reaching the generation pretty simple. After all, they're always on their phones. The opposite is true. They are exposed to tons of ads every day, making it difficult to make an impact. They are immune to gimmicky advertisements. They want to know what personalized experience a company can provide to them.
Using the internet, Gen Z educates themselves faster than in the past, and they can act quickly on the gained knowledge. This generation places a lot of weight on the honest reviews given by fellow Gen Zers. This is important to understand because you can partner with influencers who have made a name for themselves. These individuals have developed a strong following where they can impact others purchasing behaviors.