If you're using LinkedIn solely as an online resume, you're doing it wrong. Gone are the days where people browsed LinkedIn only for job opportunities. People want more from social media. They want vulnerability and transparency. LinkedIn is following the lead of its cohorts, Instagram and Facebook, and adding interactive features that invite followers to engage with accounts like they never have before. Companies are using these features as a springboard into building a trusted following. Let’s take a deep dive into how LinkedIn’s newest features can be used to boost genuine engagement on your account.
Engagement with an audience is vital to an account’s success. It is more than a like or comment; it is the direct result of content output. Important information can be gained from analyzing page interaction. On a platform like LinkedIn, the outcome of post engagement can take on many forms:
The outcomes for the general network consist of:
LinkedIn’s newest features have made the idea of interacting with your customers easier. Engaging with followers doesn't have to be difficult. Look at engagement as you would an in-person networking event. You can be professional and vulnerable at the same time. Be genuine and conversational and you're sure to surround yourself with people who want to continue conversations week over week.
Following Instagram and Facebook’s lead, LinkedIn has rolled out a new story feature. Stories, if utilized correctly, can be an excellent tool for companies to connect with their audience. Here are some example story posts:
The opportunities this feature presents are endless; get creative!
We predict that implementing the stories on the app will alter the platform from a professional perspective to a place where users may feel more inclined to share more personal stories and ideas. The stories will become a unique way to engage with other users on a new level.
When Instagram introduced their stories feature, it gave users the ability to show more highlight clips of their lives in a new spot on the platform. When the feature was released it changed the tone of the application. We expect a similar shift for LinkedIn.
Here is a quick how-to for using LinkedIn Live:
LinkedIn Live is a new feature that allows the audience to have a more intimate experience with those hosting the stream. It is a way for companies to take on a more personal and transparent approach with users. Here are a few ways companies can utilize live streams:
Before getting started on LinkedIn Livestream, you will need to apply for the feature. Once you are approved to use this feature, follow the instructions below to get started!
We have all hit a point where we question, “What does my consumer really want?”. LinkedIn’s polls can move companies one step closer to answering that question. Polls are a great way to boost engagement and gain constructive feedback. It's a win-win!
We recommend setting up the poll and also encouraging your viewers to explain their reasoning in the comments section. The poll provides a direct answer, but the comments section is critical! You'll learn more about why your customers feel the way they do and how they view the topic. It is a glimpse into their mind, so engage in their conversations. Don’t leave their comment untouched. Respond to them or send them a direct message to continue the conversation and learn more from them.
Follow these steps to create a poll on LinkedIn: