In the world of B2B marketing, your SEO agency plays a crucial role in driving qualified traffic, building brand visibility, and generating long-term ROI. But even the best relationships can be outgrown and require a change. If you’ve been wondering whether your current SEO agency is still the right fit, you’re not alone—and it may be time to ask some of the tough questions.
To help guide your decision, we’ve compiled expert insights on the warning signs, evaluation metrics, and transition strategies involved in switching B2B SEO agencies.
SEO is a long game, but it should never feel like a standstill. If your website traffic, rankings, or lead quality have plateaued—or worse, declined—without a clear strategy to address it, something's off. According to SEO consultant Aleyda Solis, “No matter the vertical, your agency should be able to adapt, pivot, and show measurable improvement over time.”
B2B SEO is more complex than optimizing for a few keywords. It requires deep audience research, alignment with your sales cycle, and integration with content marketing. If your agency is stuck in a “keyword stuffing and backlinks” mindset, you’re not getting strategic value.
Your agency should be proactive in reporting, open about what’s working (and what’s not), and responsive to your evolving needs. Radio silence, vague reports, or overuse of technical jargon could indicate a lack of transparency—or expertise. Time to start browsing alternatives.
If you’re getting generic SEO deliverables that don’t reflect your industry, buyer journey, or business model, your agency isn’t tailoring their work to your goals. As SEO thought leader Kevin Indig notes, “B2B SEO is not just B2C SEO with different labels—it’s a different animal entirely.”
Before making a switch, review your SEO metrics against your existing business goals. Look at:
Organic Traffic Quality: Are users engaging and converting?
Keyword Relevance: Are rankings improving for bottom-funnel and branded terms?
Content Performance: Is your content attracting links and ranking in SERPs?
Technical Health: Is your site crawlable, fast, and optimized for Core Web Vitals?
Lead Attribution: Are organic leads translating into pipeline and revenue?
Your agency should be reporting on these and providing actionable insights at every turn.
Changing agencies doesn’t have to disrupt your marketing momentum. Here’s how to make a clean transition:
Archive reports, keyword research, technical audits, and content strategy decks. This gives your new agency a head start.
Clearly communicate your pain points and what success looks like going forward. Whether it's generating MQLs from content or increasing domain authority, clarity reduces confusion.
Ask the new agency to analyze not just your website, but also your top competitors. A fresh perspective can reveal gaps and opportunities your old agency missed.
Ensure your SEO tools, analytics setup, and CRM integrations are ready for a seamless handoff. And insist on a reporting cadence that fits your internal workflows.
Switching SEO agencies isn’t just about dissatisfaction—it’s about ambition. As our award-winning digital marketing strategists put it, “You owe it to your brand to find an agency that challenges you, aligns with your KPIs, and evolves with the ever-changing algorithm.”
In the B2B space, where purchase cycles are long and content depth matters, the right SEO partner isn’t a luxury—it’s a necessity for survival. If your current agency isn't driving strategic growth, it may be time to say goodbye and good riddance.
Need help evaluating your B2B’s current SEO performance and planning for scalable SEO growth? Our team of content and search engine optimization experts local to Jacksonville, FL, at Fable Heart Media have helped countless small-to-medium sized businesses in B2B verticals audit, strategize, and scale—without ever missing a beat. Worried about losing out on key opportunities while between agencies? We’ll help you get started for FREE today with a consultation and fully customized plan-of-action unique to your brand aesthetic and goals. Let’s #grow and take your SEO metrics from stagnant to supercharged.