If you’re working to improve your website’s visibility, one of the smartest metrics to keep an eye on is your Page Authority (PA). Created by Moz, PA helps you understand how likely an individual page on your website is to rank compared to other pages on the web. Think of it as a competitiveness score—one that reflects how strong, trustworthy, and optimized your page is in the eyes of search engines.

But numbers alone don’t create results. To truly benefit from Page Authority, you need a clear understanding of how to analyze it, what it means for your website, and what steps you can take to improve it. Next, we break down the process into three simple steps that give you both clarity and actionable direction.

What Is Page Authority (PA), and Why Does It Matter?

Page Authority is measured on a scale from 1–100 and helps predict how well a specific webpage will rank in search engine results. While Domain Authority (DA) focuses on the overall strength of your entire website, PA zooms in on a single URL, making it incredibly useful for:

• Prioritizing which pages to optimize
• Identifying high-opportunity content
• Understanding competitive gaps
• Tracking the impact of your SEO efforts over time

Several factors influence your PA score, including:

Backlink Profile

The quantity and quality of other sites linking to your page. A single high-authority backlink can raise your score more than dozens of low-quality ones.

Content Quality

Well-written, helpful, original, and thorough content increases user engagement, signals search engines take seriously.

On-Page and Technical SEO

Elements like load speed, metadata, keyword optimization, accessibility, and structure play a significant role.

Internal Linking Structure

Pages that are prominently linked throughout your website naturally accumulate more authority.

Understanding these inputs is the key to using PA effectively. It’s not just a ranking score—it’s a reflection of your page’s true digital strength.

How To Analyze Your PA in 3 Simple Steps

Step 1: Choose a Reliable Page Authority Checker Tool

Not all PA tools are created equal. Moz is the original creator of Page Authority and therefore the most accurate source, but other platforms provide additional insights that offer more context about your ranking potential.

Some trusted options include:

• Moz Link Explorer (most accurate PA scoring)
• Ahrefs (comprehensive backlink and page strength metrics)
• SEMrush (PA equivalents + competitive insights)
• Ubersuggest (beginner-friendly with free features)
• Dedicated PA/DA checker tools

When analyzing your PA, you also want to look at:

• Number of linking domains
• Quality of those domains
• Anchor text distribution
• Spam score indicators
• Top linking pages
• Page crawlability and indexability

Running regular checks—weekly or monthly—helps you track trends over time. Page Authority rarely jumps overnight; instead, it improves gradually based on consistent optimization efforts.

Step 2: Compare Your PA With Your Competitors

A PA score on its own doesn’t tell the full story. What really matters is how your page compares to the pages you’re competing with.

Start by identifying:

• The top-ranking pages for your keyword
• Local competitors within your service area
• Similar content or products offered by others
• Industry-leading examples that set the standard

Then compare stats such as:

• PA scores
• Number of backlinks
• Strength of linking domains
• Content depth and relevance
• Page structure and user experience

This competitive comparison helps you understand:

• Whether your PA is strong enough to outrank others
• How much effort is needed to catch up
• Which competitors are investing heavily in SEO
• Where your biggest opportunities lie

For example:
If you have a PA of 25 and your top 5 competitors range from 30–50, you know you need stronger backlinks and content enhancements to move up.

This context gives your PA real meaning and helps shape your SEO strategy.

Step 3: Identify Opportunities to Improve Your PA

Once you have your PA score and competitive landscape, the next step is identifying where growth is possible. Improving Page Authority isn’t about gaming the system—it’s about strengthening your content, your website’s infrastructure, and your link profile.

Here are the most effective strategies:

✔ Strengthen Internal Linking

Interlink related content to create a smooth flow of authority across your website. Use descriptive anchor text and prioritize linking from high-traffic or high-PA pages.

✔ Earn More High-Quality Backlinks

Backlinks remain the biggest driver of a higher Page Authority score. You can generate quality links by:

• Publishing expert-level blog posts
• Creating shareable resources (guides, templates, stats)
• Guest posting on reputable websites
• Partnering with local organizations
• Earning mentions in press or media

✔ Update and Expand Your Content

Fresh, thorough content performs better. Consider adding:

• More examples
• Updated statistics
• FAQs
• Visuals
• Additional context or sections

✔ Improve Technical SEO

Page load time, mobile responsiveness, proper indexing, clean URLs, schema markup, and overall accessibility all contribute to better authority over time.

✔ Boost Engagement Signals

A page that keeps people reading and encourages them to click deeper into your site sends strong signals to search engines that your content is valuable.

Improving PA is a long-term effort—but it pays off. As your authority grows, your pages become more competitive, your rankings improve, and your overall search visibility increases.

Why Local Support Matters: Work With Fable Heart Media

When it comes to SEO and strengthening your digital presence, having the right partner makes all the difference, especially one who understands your market.

Fable Heart Media, a full-service digital marketing agency based in Jacksonville, Florida, partners with small and medium-sized businesses to build smarter, stronger, more strategic online growth. What sets us apart is our commitment to local businesses and the hands-on support we provide to help you navigate every step of your digital marketing journey.

Working with a local Jacksonville agency gives you advantages such as:

Local Audience Insight

Understanding regional trends, search behaviors, and the competitive landscape helps improve targeting and ranking faster.

Personalized Strategies

We take time to understand your business, customers, and goals—not just your metrics.

Hands-On Collaboration

Quick communication, direct access to your marketing team, and support whenever you need it.

Deep SEO and Content Expertise

From Page Authority to full-scale SEO roadmaps, we bring technical precision and creative strategy together to drive results.

Instead of navigating analytics, link building, and SEO complexities alone, you get a dedicated partner who knows your city, your market, and your growth potential.

Book A Free Consultation

Ready to take your Page Authority (and your entire digital presence) to the next level?
Our Jacksonville-based team at Fable Heart Media is here to help. Book your complimentary consultation today and discover how our local experts can elevate your visibility, authority, and growth online.