Let’s talk about one of the biggest secrets digital marketers are gatekeeping that might just blow your mind—and boost your bottom line. We're talking about the most profitable social media ad platform we’ve ever used, and spoiler alert: it’s not the one you’re thinking of.
This platform drove 29x ROAS for one of our clients.
Drumroll, please… 🥁 The secret weapon for businesses of all kinds, from e-commerce to service-based, is Pinterest.
Wait, what? Pinterest? The platform you thought was just for DIY projects and wedding inspiration 🎨💍?
Yep, that’s the one. And if you haven’t considered it yet, you’re likely leaving some serious cheddar on the table. Let’s dive into why Pinterest might just be the best-kept secret in the advertising world.
And yes, we have real numbers to back up why we love this ad platform. You didn’t catch us slipping 😏.
Keep reading.
First things first, let’s clear up some misconceptions.
Pinterest isn’t just for that delicious blueberry brie grilled cheese you’ll never get around to making. It’s a visual discovery engine with over 518 million users who are primed and ready to buy.
That’s right—users aren’t just browsing; they’re planning their next purchase 🛒.
Think about it: when someone’s pinning ideas for a home renovation, they will likely need a contractor. If they’re saving pins about starting a business, they might be looking for consulting services. And that’s where your business comes in with all the answers and a click to purchase.
Keywords are the bridge between what people are searching for and the ads that appear. Selecting the right keywords ensures that your ads are shown to the most relevant audience, thereby increasing the likelihood of clicks and conversions. Poor keyword selection can result in wasted ad spend and low engagement rates. We can all agree that’s not an ideal way to use precious resources.
It’s easy to assume that Pinterest only works for certain niches, but the truth is it’s a versatile platform that can drive results for virtually any B2B or B2C.
Visual appeal across industries ✨: Pinterest’s highly visual format lets businesses showcase their offerings in a way that feels completely natural, with ads blending in so well that they’re almost impossible to distinguish from organic pins— like a Swiftie in a sea of friendship bracelets (don’t come for us for this reference 👊 #swiftie4lyfe).
Action-oriented users 🥊: Pinterest users are often in a purchasing mindset, making decisions and driving higher conversion rates for your ads.
Flexibility in content types 🤳: Pinterest supports a wide range of content, allowing you to tailor your strategy to drive traffic, generate leads, or boost e-commerce sales.
Still skeptical? Let’s break down the results from a real campaign for one of our clients (no names, just facts):
You read that right—28.9x return on ad spend 💰💰💰.
Just kidding…but for real. If you haven’t considered Pinterest Ads yet, it’s time to rethink the strategy. The potential for ROI is off the charts, and the audience is ready and willing to buy. Let’s explore how Pinterest can start working for your business so you can focus less on getting your brand to take off in a new space and more on your stellar product or service offering.
Pinterest isn't just a platform for inspiration; it's a powerhouse for driving tangible business results. With its unique blend of high-intent users, powerful targeting capabilities, and long-lasting ad impact, Pinterest offers a remarkable opportunity to elevate your digital marketing strategy and maximize your ROI.
If you’re ready to stop leaving money on the table and start seeing the incredible benefits Pinterest ads can bring to your business, let's talk.
Book a meeting with us today to discover how we can tailor a Pinterest ad strategy that aligns with your goals and helps your brand reach new heights. Don’t wait—unlock the potential of Pinterest ads and watch your bottom line soar!