What are prospects searching to find your business online?
What are your prospects typing into Google? Are there specific industry terms that potential customers use to find products like those you sell?
The terms that people enter into Google to find your business usually start with the types of products or services that your company offers. At Fable Heart Media, we know that our prospective customers are looking for marketing services and the agencies that provide them. So, when we write a post, our team covers a topic that we believe can help customers and prospects. For example, if you stumbled upon this article from a Google search, it’s likely that you are interested in starting a blog or need help with blog writing.
To figure out what your prospects are using to find your products or services, google them. Start with broad terms and then keep narrowing them down. If you see your website or competitor site appear in the search results, that’s a term that your customers are likely using. To find more specific and niche search terms, add in your location or extra product features.
In our example, the phrase “marketing agency” is pretty broad and not very specific. However, when we add “digital” along with “in Jacksonville, FL” so that the search term is “Digital Marketing Agency in Jacksonville, FL,” Fable Heart Media starts to appear in the results.