The Untapped Secret to More Local Customers: Google Local Service Ads

If you’re a local service provider looking to boost your visibility without blowing through a huge ad budget, then Google Local Service Ads (LSAs) are your new best friend 🙌! 

These ads give local businesses an unbeatable advantage by putting them right at the top of search results, even above traditional Google Ads.

Let’s dive into why LSAs are the ultimate hack for small businesses to capture more local customers 🎯!

Why LSAs Are a Big Deal 🤔

By design, LSAs give businesses with tighter budgets a fair shot at competing for those top spots in Google’s search results. Instead of paying per click (which can get pricey), LSAs operate on a pay-per-lead model. 

That means you only pay for real, potential customers—people who call or message you directly through the ad. Did anyone say ‘cha-ching’ 💰?

The Key Benefit: Leveling the Playing Field ⚽️

Local businesses now have a way to compete in prime Google real estate without breaking the bank 🐷. Whether you’re a neighborhood plumber, HVAC technician, or locksmith, LSAs give you a powerful way to show up where it matters most: at the very top! So, no more scrambling to outbid big players just to get noticed.

Who Can Run LSA’s? (Not Everyone!) 🚫

Now, here’s the catch: not all businesses can run LSAs. This feature is exclusive to specific service-based industries, especially home services. Think plumbers, electricians, HVAC specialists, pressure washers—the folks homeowners need to get to their door in a hurry! Want to know if you qualify? Check out this handy link to learn more.

Prime Real Estate: Top of Google Search 🌟

First Impression = Top of Google Search Results! That’s right. LSAs appear at the very top of search results, even above traditional Google Ads. This prime positioning boosts visibility and credibility for your business. Plus, LSAs come with a “Google Guaranteed” badge, signaling to potential customers that your business is verified. Trust is everything, and Google gives it to you on a silver platter here 🥇!

Only Pay for Real Leads 💸

Here’s where it gets really good: you only get charged for legitimate leads. So, if someone clicks your ad but doesn’t call or message, you’re not paying a dime. The Google LSA portal allows you to qualify each lead you receive.

Your account is automatically credited if you tag them as a poor lead. This means your ad dollars go directly towards genuine customer inquiries, making it a smart choice for small businesses aiming for maximum results 🌟.

Pro Budget Tips to Jumpstart Success 💵

When starting out, setting a higher budget can help establish a stronger presence in the LSA rotation.

For instance, one client set a $2,500 weekly budget, landing them a prime rotation spot and delivering a 4.2X return on ad spend (ROAS). That’s $4.20 earned for every $1 spent! It’s critical to note that $2,500 was the amount the client was willing to spend, but ultimately they only paid for qualified leads.

Once you’re gaining traction, adjust your budget to fit your needs. The interface makes it super easy to make nimble budget adjustments.

How to Get Started 🛠️

To launch your LSAs, you’ll need to go through a bit of setup, including verification, setting your preferences, and determining a budget. Pro tip: Follow Google’s setup instructions to streamline the process! [Check out our setup guide here.]

🔍 The Verification Process 

Before you go live, Google will conduct background checks on your business owner(s) and verify licenses to ensure everything is legit. This step boosts consumer confidence and ensures that only verified businesses are displayed 👍.

Start Attracting Local Leads Today 🚀

Once verified, you’re ready to start capturing leads right through Google. Adjust your budget, optimize your settings, and watch as local customers reach out directly to you.

Ready to grow YOUR local customer base with Google LSAs? Good, because so are we. Let us help you tap into this incredible tool and start turning those clicks into real calls today.