Here’s What to Include on Your Main Service Page SEO Website

Your main service page is one of the most important sections of your website – like Thor’s hammer is to Thor or the Laevateinn is to Loki – officially we’ve gone too nerdy with this. But, you get the idea. It’s the gateway for potential customers searching for what you offer and a critical factor in how search engines like Google rank your site. To ensure your service page performs well for both users and SEO, you need to strategically design and optimize it with the right elements.

Our digital marketing team is award-winning for a reason. We just might know a thing or two about SEO and we aren’t gatekeeping any secrets. Here’s a complete guide on what to include on your main service page to boost visibility, drive traffic, and convert visitors into customers.

1. A Clear and Compelling Headline

Your headline is the first thing visitors see, so it needs to grab attention and immediately convey what you offer.

Tips for a Strong Headline:

• Use your primary keyword: For example, “Expert Plumbing Services in [City Name]” or “Affordable Landscaping Solutions for Your Home.”
• Be specific about the value you provide: Highlight reliability, affordability, or expertise.

2. A Well-Written Meta Title and Description

The meta title and description are crucial for SEO and enticing searchers to click on your link.

• Meta Title: Include the primary keyword, be concise (50–60 characters), and make it action-driven.
  Example: “Professional HVAC Services in Jacksonville | Book Today!”
• Meta Description: Summarize what users will find on the page (150–160 characters) and include a call to action.
  Example: “Looking for HVAC services in Jacksonville? Get expert repairs, installation, and maintenance with our trusted team. Contact us today!”

3. A Clear Summary of Your Services

Your main service page should outline exactly what you offer in a way that’s easy for users to skim.

How to Format It:

• Use bullet points or short paragraphs to list services.
• Link to detailed pages for individual services.
• Include keywords naturally.

Example: Our Services Include:

• AC and Heating Repair
• New HVAC System Installation
• Routine Maintenance Plans

4. A User-Friendly Layout

A cluttered, hard-to-navigate page can turn visitors away. Create a layout that makes your content easy to read and encourages users to explore further.

• Use headings and subheadings with relevant keywords for easy navigation.
• Include white space to avoid overwhelming the reader.
• Add visual elements, like images or icons, to break up text.

5. Engaging Visuals and Media

High-quality visuals can make your service page more appealing and help build trust.

Ideas for Visuals:

• Photos of your team or projects
• Before-and-after images of your work
• Videos explaining your services or showcasing customer testimonials

Make sure all images are optimized for SEO by including descriptive file names and alt text with keywords.

6. Call-to-Action (CTA)

A strong CTA guides users toward taking the next step, whether it’s contacting you, booking a service, or requesting a quote.

CTA Best Practices:

• Place CTAs prominently, such as at the top of the page and after key sections.
• Use action-oriented language: “Call Now,” “Schedule Your Free Consultation,” or “Get a Quote Today.”
• Include clickable buttons to make it easy for users to act.

7. Local SEO Optimization

If your services are location-specific, optimizing for local SEO is essential.

How to Optimize:

• Mention your city or service area throughout the page.
  Example: “Serving [City Name] and Surrounding Areas.”
• Add your business name, address, and phone number (NAP) in the footer or a prominent spot.
• Embed a Google Map of your location.

8. Testimonials and Reviews

Social proof is a powerful tool for building trust and encouraging conversions.

• Add a few standout testimonials directly on the main service page.
• Use customer photos or videos if possible.
• Include links to external review sites, like Google or Yelp, for further validation.

9. Internal and External Links

Links improve SEO and user experience by guiding visitors to relevant content.

• Internal Links: Direct users to detailed service pages, blog posts, or FAQs.
• External Links: Reference trusted industry resources to provide additional value and credibility.

10. Contact Information and Easy Accessibility

Make it as simple as possible for visitors to reach out.

Include:

• A clickable phone number and email address.
• A contact form for inquiries.
• Links to social media profiles for alternative contact options.

11. FAQ Section

Answer common questions related to your services to provide immediate value and improve SEO.

Example Questions:

• “How much does [Service] cost?”
• “What areas do you serve?”
• “How soon can you schedule an appointment?”

12. Mobile Optimization

With most users browsing on mobile devices, ensuring your service page is mobile-friendly is non-negotiable.

• Use responsive design so the page adjusts to all screen sizes.
• Optimize buttons and forms for touch navigation.
• Ensure fast loading times with compressed images and efficient coding.

Your main service page is your greatest weapon – and your opportunity to make a strong impression on both search engines and potential customers. By including these essential elements, you can boost your SEO rankings, create an engaging user experience, and increase conversions.

Is your service page ready for a revamp? We’re glad you asked! At Fable Heart Media, we are in the business of helping yours claim the deserved top spot on the Google search engine results page. What, like it’s hard? Well, it isn’t easy, but with some powerful content, well-analyzed web pages and reaching the right people at the right time, it’s a prize up for grabs. Book your complimentary consultation with our team of Marvel experts–ahem, digital marketing experts, today. We’re ready to offer some of our superpowers, no secret codes or chants required.