You're Wasting Money on Facebook-Boosted Posts! 😨

We’re not pointing fingers because we've all done it 🤷‍♀️. When you create a fantastic post on Facebook, that little blue "Boost Post" button just seems so tempting. It’s easy, quick, and promises to get your content in front of more eyes. 

Don’t do it. Don’t waste money on Facebook-boosted posts. Here’s why boosting a post is the black hole of marketing budgets and what you should be doing instead to get RESULTS!

🪄Myth: Boosting A Post Is An Easy Way to Get Leads

Many believe that boosting a post is a surefire way to generate leads from existing content. It feels like the magic button that transforms a regular post into a lead-generating machine. 

The reality? It’s not that simple. While boosted posts can increase visibility, they often fall short of driving substantial engagement and leads. 

🤳 How Boosted Posts “Work”

When you boost a post, you pay to have it shown to more people who like your page and their friends and so on, or you can target specific demographics and interests. 

Sounds good, right? 

But here's the catch: boosted posts are designed for visibility, not necessarily for conversions or deeper engagement. Maybe you get a few conversions, but are they the right ones? We can all agree that spending money without ROI is a waste, right? Perfect – now for a better solution.

🚫 Limitations of Boosted Posts

Two Competitors, One Winner 🏆 Boosted Posts vs. Normal Facebook Ads

Boosted Posts

Disappointing ROI 😞. Boosted posts often yield a lower return on investment because they don’t leverage Facebook’s powerful ad-targeting algorithms to the fullest. 

Targeting is more basic than pumpkin spice lattes ☕️ (we said what we said). You can target by location, age, gender, and interests, but that’s about it. Advanced targeting options like custom audiences or lookalike audiences aren’t available. Keep reading to find out how to escape PSL-life.

Objectives are too limited 👎. You’re primarily aiming for engagement (likes, shares, comments), but not specific actions like website traffic, app installs, or sales. 

Your advertising outcomes rely very heavily on your selected objective. Facebook’s algorithm optimizes ad delivery based on your objective.

 If you choose web traffic, FB will show your ads to people most likely to visit your site. 

Facebook Ads

Targeting that actually makes sense 😌. Want to be an iced brown sugar oat milk shaken espresso? Take a list of your existing customers and create a list of people who look like those ideal clients, upload it to Facebook Ads, and you’re instantly un-basic. 

With Facebook Ads, you get a suite of targeting options that let you reach the exact audience you want. This includes interests, behaviors, and even custom audiences based on your own data. 

🤖 AI is your bestie. Facebook’s Advantage+ Audience feature automatically combines your customer data and Facebook’s user data to create a highly targeted audience for your ads. It then continuously learns and adjusts who sees your ads, ensuring they reach the people most likely to engage and convert.

The more data you can give this tool, the better chances of meaningful conversions. 

Facebook Ads allow specific campaign objectives 🎯. You can choose from multiple objectives like web traffic, sales, or engagement.

Each objective lets Facebook’s algorithm fine-tune who sees your ad, making sure it’s shown to the people most likely to take the action you want. Within each objective, there are additional optimization tactics like video views, etc. You can get pretty granular.

So, instead of just hoping someone clicks, you’re actually driving real actions like purchases or sign-ups. 

Uncross your extremities, and have a little confidence.

Bottom line: more objectives mean more chances for your ads to do what you really want them to do—convert.

The ability to test creative and copy 🔍. Facebook Ads Manager allows you to test different creatives and copy to see what resonates best with your audience. This A/B testing capability is crucial for refining your approach and maximizing your ad spend.

FB boosted posts only allow you to test captions. With FB Ads, you can test caption, headline, and even creative. You can find out whether a video or single image resonates with your audience best. 

🤑 An ode to our article title: you’re wasting money on boosted posts. Instead of spending your entire budget on a single ad that might not perform well, testing helps you allocate your budget to the creatives that deliver the best return on investment.

Reality check: you don’t always know best. We’ve sometimes found that the creative we think will convert for a specific campaign, doesn’t actually. Let Facebook Ads help with this.

• Reporting that is more robust. I don't know about you, but we’re total nerds 🤓 when it comes to data, so this is a deal breaker for us. 
• Boosted post reporting is like getting a basic receipt. You’ll see metrics such as likes, comments, shares, reach, and maybe a few clicks. 
• Facebook Ads is like getting a CVS receipt (or a neck scarf?). It provides detailed reporting, allowing you to track performance metrics and understand what’s working and what’s not. 
• You get insights into impressions, clicks, conversions, and more, enabling data-driven decisions.
• This richer data set is essential for making strategic decisions that drive more conversions and better overall results.

I don’t know about you, but this feels like a total KO 🥊 ! 

✨ What to Do Instead: Run Facebook Ads

I’m sure you saw this coming…

It’s time to break out of the hamster wheel of impressions that yield no results and let Facebook Ads be your brand’s megaphone! Imagine having a bustling digital billboard where your key audience hangs out daily—scrolling, liking, and sharing. 

With Facebook Ads, you can target those potential customers with laser precision, making sure your irresistible offers land right in their news feed. Buckle up, because with Facebook Ads, your loyal customer base is about to grow faster than you can say "boost post"!

Okay, you’ve got it, right? You promise not to boost anymore Facebook posts, right? 

We’re thinking about starting a BPA (boosted post anonymous) group for support. Let us know if you’re interested 😜. 

Wanna talk more about Facebook Ads? That happens to be one of our fav convos 😉. Book a free 15-minute conversation with our team at Fable Heart Media to boost your business without boosting posts.