With the largest available audience, Facebook is ideal for B2B and B2C advertising. Using the vast amount of data it collects from its users, Facebook allows you to target niche audience groups. Try using demographics such as household income, employment, education, gender, age, language, location, and generation to narrow down who can view your ads.
You can also find your audience based on their interests (entertainment, hobbies, sports, shopping, etc.). Or, try targeting behaviors (device use, travel, events, purchases).
If you’re trying to reach a younger audience, head to Instagram. This platform is now the most popular network for ages 18 to 24, more than Snapchat or Twitter. Instagram ads work through Facebook, so you can leverage the same targeting as we discussed above.
Instagram posts require an image or video, so ads on the “gram” work great for B2B and B2C companies that have a lot of visual content to share.
Audience-based targeting is the claim to fame for Twitter advertising. The options for Twitter ads are limited in comparison to Facebook, but with Twitter, you can target specific followers and accounts, making it ideal for industry or audience targeting.
You can also target your audience based on the keywords and hashtags they’ve used. Targeting keywords makes it easy to pinpoint customers who are interested in a particular topic.
LinkedIn is the ideal channel for B2B ads. If you’re looking for job data when defining your target customer, LinkedIn is the best choice. The platform’s options include language, location, company, job title, and industry details. However, LinkedIn lacks the interest and behavior targeting you can find on Facebook.
After you find your target audience online, it’s time to dive a little deeper. Ask yourself questions about your audience, such as:
- What hashtags do my customers use?
- What do they search for online?
- Who do they follow on social media?
Detailed targeting can ensure your ads reach the people most likely to become paying customers.