Well-executed social media marketing can increase sales, too.
Once you start drawing in website traffic, you can turn that initial interest into a sale.
Start by adding social proof to your website, including testimonials, case studies, and product reviews. Social proof shows your customers are happy and benefiting from your product or service. As consumers, we search for evidence a company is the right choice before making a purchase.
User-generated content works as a type of social proof. By sharing posts from your happy, loyal customers, you can assure your on-the-fence audience there’s plenty to gain from choosing your business.
By answering questions, offering incentives, and engaging your followers online, you can influence their purchasing decisions and lead them through the sales funnel. Social media platforms provide valuable analytics you can use to improve your marketing. With that hard data, you can determine what content people respond to and how far they traveled through the sales funnel. Social media helps nurture your customers, too, turning that funnel into a cycle full of loyal fans.
A tight marketing budget doesn’t leave a lot of room for unexpected costs. If you decide against paid advertising, you can still use social media to gain new leads, convert them into customers, and raise your ROI.