Offering Year-End Promos? Keep This In Mind

November is here, and it’s your final sprint to finish 2024 strong. Don’t let the “year-end scaries” hold you back 👻. It’s time to push those promos and get that revenue flowing in. Let’s make these last two months count!

As always, we’re here to help.

When you consider your year-end promotions, you should consider these things:

1. Change Up Your Audience Segments 🎯

Okay, so what’s the marketing budget split between new and existing customers? Spend 70% of your budget targeting people who have no idea who you are.

Think affinity groups, lookalike audiences, or interest-based targeting. The goal here is not to get a conversion (purchase, sign-up, etc). The goal is brand awareness and web traffic. 

Once they’re familiar with your brand, they’re more likely to remember you when they’re ready to buy. This is the foundation of a relationship that could lead to conversions down the line.

Retargeting Engaged Users
Now, what about those folks who’ve already shown a little extra love ❤️? You know, the ones who browsed more than one page, liked your social posts, or spent more than 8 seconds on your website? 

They’re familiar with your brand and may just need a little nudge to make a purchase. Here’s your big chance to remind them of what they’re missing.

Use 30% of your budget to retarget them with offers, nudging them towards conversion.

A special promo just for them, like "You've been eyeing this for a while—get 20% off today!" can work wonders. Don’t be afraid to test different messaging here and track what works best for your audience.

2. Reframe How You Think About Discounts 💸

Discounts as Part of Your CAC (Customer Acquisition Cost)
Yes, discounts mean cutting into profit—but think long-term. A great deal could turn a first-time buyer into a loyal customer who keeps coming back for more. 

Sometimes, it’s worth losing a little upfront to win big later on.

Percentage vs. Dollar Amount
Wondering whether to offer a percentage or flat-dollar discount? Here’s the secret sauce:

• For bigger-ticket items: A percentage sounds more appealing. "25% off" feels like a big win!
• For lower-priced items: A dollar amount creates urgency. "Save $10 today!" feels like a steal.

💡 Pro Tip: Don't show the dollar value too early—keep the perceived value high!
Example: “Save 10% on our premium service package” sounds way better than “Save $50” on a $500 service." 

(And hey, if you happen to be looking for your own special promo, we’re running one right now: 25% off your first ad service!) Learn more by booking your complimentary consultation with our team. Subtle plug 😅.

3. Should You Bundle 🎁?

Bundles can be a game-changer. Not only do they boost average order value (AOV), but they also help you move inventory.

When Do Bundles Make Sense?

They work best for low-cost or consumable products. There are many bundling options, which we discuss in depth here.

Bundles work great for businesses with complementary products. Think accessories with electronics or skincare bundles with a free sample or two. 

Remember to promote the convenience of bundles—customers love getting a ready-made gift without the hassle of choosing individual items 😌.

There are some risks…

Lower profit margins from high-discount bundles may cut into revenue. Unappealing bundles can lead to unsold inventory, resulting in costly write-offs or clearance sales.

Bundles may also create inventory and sales tracking challenges, so be sure to plan accordingly!

4. Timing Is Everything ⏰

Start early to build excitement! The earlier, the better. Some companies start advertising for holiday discounts in July. We’re not saying you need to be that proactive, but if you haven’t started yet, time to kick it into high gear.

Pre-Thanksgiving promotions should be all about awareness and engagement. Think of them as laying the groundwork for what’s to come.

When peak shopping days like Cyber Monday hit, focus on urgency with limited-time offers and flash sales to close deals. 

As your promo deadline nears, run reminder ads with urgency-boosting copy like, "Only a few hours left!" to prompt immediate action. A well-timed schedule is key to maximizing sales.