When Le Dental Spa, a luxury dental and esthetic wellness brand in Jacksonville, FL, partnered with Fable Heart Media through our Jumpstart Jax Giveaway, they weren’t just getting a free 30-day Meta campaign – they were stepping into a world of data-driven growth and measurable success.
The results speak for themselves.
💡 Results at a Glance
📈 38 new lead form submissions in just 30 days
💆♀️ 8 total esthetic leads
🎯 22% lead-to-booking conversion rate
🌐 45% of total website traffic driven by paid Meta ads
That’s precision marketing magic. Let’s dive into how we made it happen.
🧩 The Challenge
Le Dental Spa had a great foundation to start with:
- Nearly 8,000 Instagram followers on their brand page
- 19.7k followers for owner Dr. Pauline Le herself
- A thriving organic presence and a loyal word-of-mouth community
But despite all the buzz, they never ran digital ads.
When they won our Jumpstart Jax Giveaway, they got to test the power of paid Meta advertising risk-free during one of the toughest months for advertisers (hello, September algorithm chaos 👋).
Yet even amid global Meta volatility, their campaign thrived 🌟.
🎯 The Strategy
Our goal was simple: turn awareness into appointments while building a solid foundation of data for future growth.
To make that happen, we built a two-part Meta strategy focused on both reach and conversion:
- Retargeting Campaigns:
We re-engaged users who had already interacted with Le Dental Spa’s Instagram, Facebook, or website – the “warm audience” most likely to book.
- Awareness Campaigns:
Using lookalike audiences modeled after their existing followers and website visitors, we identified new potential clients who shared similar interests and demographics.
To sweeten the deal, we featured a limited-time 25% off offer for first-time aesthetic services, creating just the right amount of FOMO 😍.
We blended UGC-style video content (that “real person” authenticity) with professionally produced visuals that spotlighted Dr. Le’s trusted presence. The result? A campaign that felt organic, but performed like paid.
💥 The Results
In just one month, Le Dental Spa’s first-ever ad campaign achieved everything it set out to do: qualified leads, new bookings, conversions from leads to bookings, and nearly half of all web traffic driven by Meta ads.
Hello ROI! One membership client alone would have covered the campaign cost, proving that a well-built ad strategy doesn’t just pay off, it pays for itself 💸.
Even better? The campaign continues to deliver value as those new leads remain in the nurturing pipeline. In the aesthetic and wellness space, decisions take time, and thanks to Fable Heart Media’s retargeting setup, Le Dental Spa will stay top of mind as those leads are ready to book.
The Proof Speaks for Itself
Beyond the numbers, this campaign built the marketing infrastructure that will fuel Le Dental Spa’s growth for years to come:
🧠 Complete conversion tracking (Meta Pixel + Google Tag Manager + Analytics)
📊 Actionable audience insights for smarter future campaigns
🎯 Expanded retargeting pools for ongoing engagement
💰 Established baselines for CAC and ROI tracking
Le Dental Spa didn’t just dip their toes into digital advertising; they dove in and surfaced with a scalable system for future success 🌊. We look forward to exploring more digital advertising opportunities with Le Dental - whether through ongoing Meta campaigns, testing Google Ads, or developing new creative strategies to reach their audience in fresh ways.
Ready to turn your next campaign into a success story 🚀 ?
It’s as easy as the click of a button. Let’s make your business the next headline 👉 book your complimentary consultation here. We’d love to chat!
