1. Achieve Business Goals
Different digital advertising campaigns work to achieve specific goals.
For example, a plumbing company might want to increase website form entries and phone calls. Meanwhile, a bakery might want to improve brand awareness and increase foot traffic to their shop.
By using digital ads with clear campaign goals, you’re spending your budget where it benefits your business most.
2. You’re in Control
Digital advertising allows you to determine where you spend your budget, how much you spend, who you target, when to show an ad, and a lot more.
If a campaign isn’t working out the way you hoped, making changes is easy. You can reallocate your budget to another campaign, tweak the targeting, or change the messaging. It’s up to you.
That amount of control means you can optimize your campaigns whenever you want, so your budget doesn’t go to waste.
3. Time it Right
Some people see a magazine ad and flip the page or drive by a billboard and forget it too soon. While both are effective ad placements, you can’t time when people see them.
Digital ads appear when people are actively searching for a product, service, or company. Searchers already in the buying mindset can click on an ad and travel right through your sales funnel—straight towards a shopping cart or form.
You can even use remarketing to advertise to someone after they leave your website. Precise ad language reminds past visitors about abandoned shopping carts, sales, and that your business is there to help. If the timing wasn’t right the first time, remarketing gives you a second chance.