Whether we want to buy, go, or need to know, the answers are only a quick search away online. We’ve learned to rely on search engines to answer our questions. However, not every link on a search results page is equal. Let’s break it down.
Of all website traffic:
- 51% starts from organic search
- 10% starts from a paid listing
- 5% starts from social media
- 34% comes from another source
Together, these different starting points help companies use search marketing to get in front of potential customers.
So, what is search marketing?
Search marketing is the process of using paid and unpaid tactics to improve your website’s visibility and traffic. Previously called “search engine marketing,” search marketing is an umbrella term that includes:
- SEO: search engine optimization, which attracts website traffic through organic/unpaid search engine listings
- SEM: search engine marketing, which buys website traffic through paid search engine listings
- Other tactics, including social media advertising
When you search for answers using Google, Bing, or Yahoo, both organic SEO and paid SEM listings show on the page. By utilizing both search marketing methods, you can bring people to your website while they’re looking for a product or service like yours.
If you’re feeling a little confused, that’s okay. We’ve reviewed the various types of search marketing below. Keep reading to learn more about using search marketing to help build your business!